Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition Dublin Core Títol Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition Autor Adam Morgan Matèria Business, Economics, Finance & Accounting Business & Management Editor Wiley Data de publicació 2009 Identificador 9781118257944 Font https://onlinelibrary.wiley.com/doi/book/10.1002/9781118257944 Etiquetes Business & Management, Business, Economics, Finance & Accounting Col·lecció Business, Economics, Finance & Accounting ← ítem anterior Ítem següent →
