Títol

Entrepreneurship in the Hospitality, Tourism and Leisure Industries

Autor

Rimmington, Michael

Descripció

Abingdon: Routledge

Anglès

Sinopsis: Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves. The text unites appropriate theory with copious real world examples giving the student, manager or trainer a powerful framework for understanding every aspect of this vital business function. Rigorously developed by authors with wide teaching and industry experience it contains.

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Format

Paper

Data

2016